Leading Through Creativity
Currently, I serve as Executive Digital Media & Creative Director at Alliance for a Better Minnesota, where I lead and collaborate on organic digital strategy, rapid response, paid media creative, and long-term campaigns. I believe the best creative leaders don't just manage the work—they create it. Part of my role focuses on developing strategy, managing, mentoring, pitching creative concepts, and guiding my team's execution. But I am also the one behind the camera, producing both lo-fi and hi-fi content myself. Staying hands-on allows me to better understand emerging trends, refine strategy, mentor my team through experience, and push creative boundaries while delivering work that moves audiences to action. Beyond the work itself, I've implemented collaborative systems—including our Creative & Digital Lab, trend workshops, and creative outings—to foster inspiration, strengthen team collaboration, and encourage experimentation beyond politics, helping us reconnect with the craft of storytelling and the creativity that fuels impactful work. (Some sample bites below)
