L I Z K I N G A V I L E S
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Ethical Apparel Brand Social Impact Campaign

MY SISTER CLOTHING APPAREL

 @MYSISTERORG  |  MYSISTER.ORG  

• Managed all social media platforms
• Video / Design / Photography content creation
• Engagement on social media
• Strategic copywriting / Visual planning
• Monthly research for new tactics
• Monthly social media analysis report

MY SISTER | Ethical Apparel Brand Social Impact Campaign

Led social media strategy and multimedia content production for ethical apparel brand MY SISTER, supporting efforts to raise awareness around human trafficking prevention. Work included producing video, photography, and design assets to support product launches and social campaigns, as well as directing visual planning and Instagram grid strategy to maintain a cohesive brand identity. Collaborated on creative direction and styling for brand photoshoots and co-art directed the Spring 2017 apparel launch campaign, while also providing art direction for the Anti-Valentine’s Day photoshoot. Monitored social media performance and identified opportunities to increase audience growth and engagement.