L I Z K I N G A V I L E S
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Ethical Apparel Brand Social Impact Campaign

MY SISTER CLOTHING APPAREL

 @MYSISTERORG  |  MYSISTER.ORG  

• Managed all social media platforms
• Video / Design / Photography content creation
• Engagement on social media
• Strategic copywriting / Visual planning
• Monthly research for new tactics
• Monthly social media analysis report

MY SISTER | Ethical Apparel Brand Social Impact Campaign

Overview

Led creative direction and social media strategy for ethical apparel brand MY SISTER, supporting awareness initiatives around human trafficking prevention while building a cohesive brand presence across digital platforms.

Challenge

The brand aimed to raise awareness around human trafficking while establishing a recognizable visual identity and engaging social presence to support product launches and advocacy efforts.

Creative Approach

Developed a cohesive social storytelling strategy combining photography, video, and design assets to support product launches and social impact messaging. Helped shape the visual identity and Instagram grid strategy to create a consistent brand aesthetic while collaborating on creative direction and styling for photoshoots tied to campaign launches.

Execution

• Produced video, photography, and design assets for social campaigns
• Directed visual planning and Instagram grid strategy to maintain brand consistency
• Collaborated on creative direction and styling for brand photoshoots
• Co-art directed the Spring 2017 apparel launch campaign
• Provided art direction for the Anti-Valentine’s Day photoshoot
• Monitored performance and identified opportunities to grow audience engagement