MNTrumpOlympics.Com | Digital Satire Campaign |
Currently leading the creative & digital direction and campaign oversight for a satirical digital campaign highlighting the competition among Minnesota conservative gubernatorial candidates seeking Donald Trump’s endorsement. Inspired by the visual language of the Olympic Games, the campaign used humor, scoring systems, and a dynamic “leaderboard” format to track political performances and engage audiences in a culturally relevant moment.
Oversaw the development of a dedicated campaign website, interactive leaderboard concept, and a series of social-first graphics and digital content pieces designed to amplify the campaign across platforms. Guided the creative team in developing the visual identity, tone, and storytelling approach while encouraging team members to lead specific planning meetings and creative discussions to strengthen collaboration and build leadership experience.
The campaign combined web design, social media storytelling, and digital graphics to create a shareable campaign ecosystem that translated complex political dynamics into an accessible and engaging format for online audiences.
