MNTrumpOlympics | Digital Satire Campaign
Led creative and digital direction for a satirical online campaign that used the visual language of the Olympic Games to comment on the political competition surrounding a Minnesota gubernatorial race.
Oversaw the development of a campaign website featuring an interactive leaderboard concept and a series of social-first graphics and digital content pieces designed to expand the campaign across platforms. Guided the creative team in shaping the visual identity, tone, and storytelling approach while encouraging team members to lead planning discussions and creative explorations to strengthen collaboration and build leadership experience.
The campaign combined web design, social media storytelling, and digital graphics to create a shareable ecosystem that translated complex political dynamics into an accessible, engaging format for online audiences.
Campaign Components
• Campaign website
• Olympic-inspired visual identity system
• Social-first graphics and digital storytelling
• Shareable campaign leaderboard format
• Cross-platform content amplification
