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14 Days of Self Love Campaign

MY SISTER CLOTHING APPAREL

Job: Created and ideated visual content for the 14 days of  self love campaign.

Background: Valentine's Day,  a celebration of romantic love is loved by some, hated by others and there's a good reason! Though the idea of Valentine's day in it's purest form is sweet, many aspects of the holiday have become diluted  by consumerism, replete with exclusivity, and just a little bit creepy. 

Some of the the 14 days involved, 4 self-mantras, self love lists, empowering reads, partnership giveaways, self-care ideas, spa giveaways, music playlist and a Galentine's Event.

BLOG POST HERE

14 Days of Self Love Campaign

The 14 Days of Self Love campaign was a social media initiative designed to reframe Valentine’s Day through themes of self-worth, empowerment, and healthy relationships. The campaign encouraged audiences to engage in daily conversations around self-love, respect, and personal growth through a series of visual posts, graphics, and storytelling content shared across Instagram and Facebook. Creative work included campaign concept development, visual design, and social media content production that aligned with the brand’s mission of empowerment and advocacy.