First Avenue / 7th St Entry | Fashion Campaign & Multimedia Promotion
Led creative direction and production for a fashion campaign at First Avenue & 7th St Entry, blending apparel marketing with the venue’s live music culture.
Work included casting and styling talent, directing photographers and videographers, producing and editing promotional video content, and designing a fashion lookbook to showcase the collection. Additional campaign assets included posters and digital visuals displayed throughout the venue during concerts, creating an immersive campaign experience that connected fashion with the energy of live performances.
Campaign Components
• Fashion campaign concept development
• Talent casting and styling direction
• Promotional video production
• Fashion lookbook design
• Venue posters and digital visuals
• Multimedia promotion across live events
Role
Creative Direction | Casting & Styling | Video Production & Editing | Lookbook Design |Managing talent and creative team
