Minnesotans Speak Out on ICE | Integrated Advocacy & Storytelling Campaign
Overview
This integrated advocacy campaign highlighted the real impact of immigration enforcement on Minnesota families, shifting the conversation from political rhetoric to human stories through social-first video storytelling and coordinated digital amplification.
My Role
Creative Direction, Campaign Strategy, Video Production, Digital Distribution Strategy
Challenge
Immigration policy is often discussed in abstract political terms. We needed to create a campaign that centered real Minnesotan voices while breaking through the noise of the political news cycle.
Creative Approach
We developed a social-first storytelling campaign that combined documentary-style interviews, short-form videos, and visual storytelling optimized for social media distribution. The campaign also leveraged a culturally relevant moment by producing a television advertisement timed with the Winter Olympics, expanding the conversation beyond traditional political audiences. A coordinated digital amplification strategy across social media, partner organizations, and creator networks extended the campaign's reach and drove engagement through a dedicated landing page and media toolkit.
Execution
Produced a Winter Olympics–themed television advertisement tied to a cultural moment
Filmed and edited interview stories
Created social graphics and video cuts for digital distribution
Launched a campaign landing page to house the stories
Coordinated partner and influencer amplification
