ICE Out of Minnesota | Integrated Advocacy & Storytelling Campaign
Creative direction and production for a statewide advocacy campaign amplifying the stories of Minnesotans impacted by federal immigration enforcement. The campaign featured a series of documentary-style interviews highlighting the real experiences of community members, including parents, healthcare workers, and local leaders.
Work included producing and editing social-first video storytelling, directing interview content, and leading the creation of a television advertisement that aired during the Winter Olympics. The campaign was supported by a coordinated amplification strategy across social media, partner organizations, and creator networks. This included developing a landing page, media toolkit, and shareable assets distributed to partners and influencers to expand reach and drive public engagement.
