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MINNEAPOLIS COLLEGE OF ART & DESIGN REBRAND

MCAD 180

MCAD"S new Entrepreneur Studies program.

The Minneapolis College of Art and Design is not only a school that focuses on the design and art but has a very unique program called the Entrepreneurial Studies degree. The program teaches the student the various roles in an AD agency by placing them in real client projects to learning a mix of skills in marketing, branding, project management and anything else the student choose to learn while studying at MCAD. That may be from graphic design to copywriting. The school contracted a small group of students including myself in the program to produce a video and event campaign promoting the program to potential students, both within the school and outside.