Background: "This Isn't History," is a fully integrated campaign that attempts to fund the upkeep of the Auschwitz-Birkenau Foundation memorial and museum in Poland. Targeting millennials and creating awareness of the Holocaust as a human issue. As well as, creating an importance that a physical place is necessary to allow us to feel, experience and learn from past mistakes. We proposed a US coast-to-coast tour paired with an online environment supporting community events raising awareness and user generated content from the tour's exhibition. The exhibition would simulate certain aspects of the deportation process experienced by millions during the Holocaust followed by a reflection station with prompts engaging in varying social media platforms.
This was created as part of a class project in conjunction with the MCAD-Edelman Integrated Marketing Partnership. Featuring: Dr. Robert O.